Spotlight Ad Studio
Your team, an ad brief and a set of AI tools: make the commercial everyone remembers.
About
Spotlight Ad Studio puts your team in the shoes of a creative agency with a client waiting. Each agency works from the same brief, or its own communication goal, and has to deliver a finished TV commercial.
The twist is the crew. AI tools join every stage of production, from the first brainstorm to the final cut. Teams use them to generate ad ideas and polish the script, sketch a storyboard, speed up the edit and add natural-sounding voiceovers and music.
Before locking the final version, agencies can even ask AI to predict how an audience might react and fine-tune the message, just as a real agency would.
Agencies compete for the best commercial, but inside each team it is all about collaboration: blending ideas, splitting the work and making quick, confident decisions together.
Learning outcomes
For many people this is their first real, hands-on project with AI. Instead of hearing about it, they use it, and they see clearly where it helps and where human judgment still leads. Seeing a colleague use a tool confidently often gives others the courage to try it too.
Running an agency means planning a project, sharing tasks across different strengths and keeping everyone aligned. That naturally builds cross-functional teamwork and practical problem solving.
Moving from idea to finished ad shows how AI can lift both creativity and productivity when it is part of a team process, not a shortcut around it. Agencies that agree early on who owns each stage usually finish with the strongest ad.
Participants go home with a commercial they are proud of and practical ideas for using AI to communicate better with customers and colleagues.
Program flow
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Meet the brief
Agencies form, receive their brief and get guidance on the AI tools they will use.
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Big ideas
Teams brainstorm ad concepts with AI, choose a winner and tighten the script line by line.
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Picture it
Each agency storyboards the commercial scene by scene, using AI to visualize the key shots.
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Make it
Teams edit their footage and add AI voiceovers and music to bring the ad to life.
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Final polish
AI predicts audience reactions, and teams sharpen the message before the final cut.
What is included
Included
- Experienced hosts to run the program
- Access to the AI tools used during the program
- Agency briefs and challenge materials
- Step-by-step guidance for each AI production stage
- Judging of the final commercials
Not included
- Venue hire
- Food and drinks
- AV equipment
- Transportation to and from the venue
- Printing of custom materials
Frequently asked questions
What group size works best?
Anything from 10 to 500 guests, split into smaller teams.
Is it competitive?
A little of both: teams compete for the best result but rely on close teamwork to get there.
Does anyone need AI experience?
No. Teams are guided through every AI stage, so complete beginners can take part.
Where can it be held?
It works best indoors, in a meeting room, ballroom or function space with room for the teams.
What does each team end up with?
A finished TV commercial, from first idea and script through to the final edit with voiceover and music.
Cobot Coding Challenge
Build a robot, code its moves and compete for the top technology prize.
Special Ops Briefcase
Four locked compartments, one ticking clock and a mission that depends on you.
Recycled Logo Mosaic
Donated clothes, one giant logo and a good cause at the end.
Request a quote for Spotlight Ad Studio
Tell us your group size, date and goals. We will reply with a tailored proposal.