Customer Colour Canvas
Give your customer a color, a style and a 3D portrait.
About
Customer Colour Canvas is a relaxed, creative way to see your customers through fresh eyes. Each team receives a 3D object to use as its canvas, along with black, white and primary-colored paints.
The session begins with the basics of contrast, artistic style and color theory, and a look at how colors influence our emotions and feelings.
Next, teams agree on a customer profile and decide how to express it in color. They choose a suitable artistic style, sketch a plan and then bring their 3D object to life with paint.
When the artworks are finished, everyone walks around the room, viewing each piece and discussing the customer it represents. Different teams often imagine the same kind of customer in very different ways.
Learning outcomes
Participants discover the link between color and emotion, and how it shapes the way people feel about a product or brand. Teams quickly see that the same color can mean very different things to different people.
Customer profiling becomes light-hearted and full of discussion, as teams debate who their customer really is and what matters to them. Questions such as 'what does our customer value most?' quickly lead to lively, useful debate.
Creativity takes over as teams translate a personality into colors and styles. The customer profile gives every artistic choice a clear purpose, which keeps the conversation focused.
To succeed, team members must listen to each other, respect different opinions and agree on a direction within a limited time. Those same skills help teams align on customers and priorities back at work. Teams often take these customer conversations straight back into their next planning meeting.
Program flow
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Color basics
Teams explore contrast, style and color theory and how colors affect emotions.
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Picture the customer
Teams agree on a customer profile and how to express it in color.
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Sketch it
Teams choose an artistic style and sketch a plan for their 3D object.
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Paint
Teams mix colors and paint their object to bring the customer to life.
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Gallery walk
Everyone tours the artworks and discusses the customer behind each one.
What is included
Included
- Experienced hosts to run the program
- 3D objects to paint
- Paints, brushes and painting materials
- Color theory introduction
- Gallery walk and discussion
Not included
- Venue hire
- Food and drinks
- AV equipment
- Transportation to and from the venue
- Printing of custom materials
Frequently asked questions
What group size works best?
Anything from 10 to 500 guests, split into smaller teams.
How much time should we set aside?
Plan for around 2 hours.
Do we need painting experience?
No. Teams learn the basics at the start, and the focus is on ideas and teamwork.
Where can it be held?
Indoors or outdoors, whichever suits your venue and the weather on the day.
How does this connect to our customers?
Each team creates a customer profile and expresses it in color, sparking useful discussion about who your customers are.
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Request a quote for Customer Colour Canvas
Tell us your group size, date and goals. We will reply with a tailored proposal.