Silver Screen Trailer Lab
Make your company message the star of its own blockbuster-style trailer.
About
What if your key company message had its own movie trailer? In Silver Screen Trailer Lab, teams take that message and turn it into a short, cinematic trailer people genuinely want to watch.
Each team gets a tablet loaded with a digital trailer template, complete with soundtracks, media placeholders and space for the script. With props, expert guidance and a tight deadline, they plan, shoot and edit their production.
AI is on hand throughout. It helps write and storyboard the script, spark new ideas, improve the edit and effects, and create voiceovers, music and poster-style artwork. Every team works to a different theme, so no two trailers look alike.
The session wraps up with a screening of every trailer, followed by time to reflect, swap feedback and celebrate what each crew has created.
Learning outcomes
Silver Screen Trailer Lab captures the pressure of a real film set: creative ambition, a client message to deliver and very little time. Teams succeed by staying focused, coordinating well and improving the work as they go.
Balancing originality with efficiency is the core challenge. AI can speed things up, but the ideas that make a trailer memorable still come from the people in the room. Teams that share the workload and review each cut together tend to produce the most polished results.
Because each trailer carries a company message, participants also learn how a brand story lands with an audience and how to tell it with humor and heart.
Everyone leaves with practical, hands-on experience of AI tools and a clearer sense of how they can support creative and project work back at the office.
Program flow
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Lights on
Teams receive their theme, a tablet with the trailer template and a tour of the AI tools available.
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Write and plan
With AI support, teams build ideas, write a script around the company message and plan each shot.
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Action
Teams film their scenes with props and expert guidance, racing to capture everything in time.
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Cut and score
Teams edit the footage and add AI voiceovers, music, effects and poster-style visuals.
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Premiere
Every trailer is screened for the group, followed by feedback and a celebration.
What is included
Included
- Experienced hosts to run the program
- Tablets with the digital trailer template
- Props and filming materials
- Access to the AI tools used during the program
- Final screening and feedback session
Not included
- Venue hire
- Food and drinks
- AV equipment
- Transportation to and from the venue
- Printing of custom materials
Frequently asked questions
What group size works best?
Anything from 10 to 500 guests, split into smaller teams.
How much time should we set aside?
Plan for around 3 hours.
Do we need filmmaking experience?
No. The template, props and expert guidance make it easy for anyone to direct, act or edit.
Where can it be held?
Indoors or outdoors, whichever suits your venue and the weather on the day.
Can our company message feature in the trailers?
Yes. Every trailer is built around a key company message, with a different theme for each team.
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Request a quote for Silver Screen Trailer Lab
Tell us your group size, date and goals. We will reply with a tailored proposal.