On Air Broadcast Crew
Learn practical AI by producing a news broadcast together.
About
On Air Broadcast Crew is a practical, confidence-building way to learn AI. Teams produce their own news broadcast, and every person uses AI tools to do their part.
The session opens with a short introduction to AI and focused video training on a handful of tools, so the whole group starts on the same page.
Teams then become independent news crews. Each member takes a specialist role, such as scriptwriter, researcher, image or video creator, voice artist, editor or producer, with AI tools matched to that job. Using a brief, a template and a realistic scenario, crews produce a news segment and present it to the room.
When time allows, crews share which tools worked and what was tricky, and the session ends with a debrief on key lessons and how to keep building AI skills at work.
Learning outcomes
Learning AI by doing a real project makes the skills stick. Because every specialist's work has to fit into one finished broadcast, collaboration and creativity grow naturally along the way. Seeing how one person's output feeds the next also helps people value roles they rarely think about.
Talking openly about AI throughout the session helps ease common concerns and builds a culture of learning and adapting together.
The program makes one point very clear: AI is there to support people, not replace them. It frees teams to spend more time on strategic and creative work, and participants start spotting where it could help in their own roles.
Where it is useful, the debrief can also open a conversation about the ethics of AI and how your organization plans to handle them, so everyone feels heard.
Program flow
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AI basics
A quick introduction to AI concepts, followed by short video training on selected tools.
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Build the crews
Teams form news crews, and each person takes on a specialist role with matching AI tools.
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Produce the story
Crews research, script, create visuals, record voices and edit their segment using AI.
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Go live
Each crew presents its news segment to the room as a finished broadcast.
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Lessons learned
Crews share what worked and what was hard, and the group discusses how to keep growing AI skills.
What is included
Included
- Experienced hosts to run the program
- AI introduction and video training
- News brief and segment template
- Access to the AI tools used during the program
- Group debrief on AI at work
Not included
- Venue hire
- Food and drinks
- AV equipment
- Transportation to and from the venue
- Printing of custom materials
Frequently asked questions
What group size works best?
Anything from 10 to 500 guests, split into smaller teams.
How much time should we set aside?
Plan for around 2 hours.
Is it suitable for people who are new to AI?
Yes. The session starts with the basics and short video training, so everyone begins together.
Where can it be held?
It works best indoors, in a meeting room, ballroom or function space with room for the teams.
Which roles can people take on?
Scriptwriter, researcher, image or video creator, voice artist, editor and producer, each with its own AI tools.
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Request a quote for On Air Broadcast Crew
Tell us your group size, date and goals. We will reply with a tailored proposal.